Inside the Digital Marketing Strategies of Top Neobanks Revolut & Monzo
Revolut and Monzo are two of the biggest digital-only bank names.
Examining what each does well in digital marketing — and where they
could improve — will help financial marketers at banks, credit unions
(and other neobanks) up their game.
When it comes to excelling at digital marketing, banks and credit
unions can take a page from what some prominent neobanks do well.
An analysis of the digital marketing strategies
of Revolut and Monzo, conducted by digital media shop GA Agency,
drilled deep into the strategies of both firms and came up with some key
takeaways.
“Overall, there are a lot of pros and cons to both Revolut’s and
Monzo’s digital marketing strategies,” the agency wrote, adding that the
analysis offers a “a deeper understanding of the audience they are
targeting, countries, performance, keywords targeted, and their main
marketing investments.”
By way of background, Revolut, established in 2013, and Monzo,
launched in 2015 are both U.K.-based neobanks that compete directly with
established banks via mobile apps. Monzo, with about 5 million
customers, operates primarily in the U.K., having dialed back its U.S.
ambitions for the moment. Revolut has expanded aggressively and operates
in numerous countries, including all of Europe, and in the U.S. via
partner banks. It has more than 15.5 million users.
Brand Bidding and Keywords
The analysis noted that Revolut relies heavily on brand-bidding — a strategy based on bidding on certain keywords related competitors. GA Agency observes that Revolut invests a large part of its budget in buying competitors’ keywords such as “Monzo,” “HSBC business” and “Lloyds commercial business.”
“Revolut is really pushing out on buying competitive keywords, they are being really aggressive about it, which jumped out from the research,” says Guido Ampollini, founder of GA Agency in an interview with The Financial Brand. He says this is a tactic traditional banks can be more aggressive with as well.
An article in Search Engine Journal noted that, as of 2019, Google has abolished previous restrictions it had placed on businesses’ bidding on a competitor’s branded keyword. Brand Grab: Bidding on your competitor’s name or other branded keywords directs interested consumers to your website.
The GA Agency analysis notes several benefits of a brand bidding strategy. One is access to very relevant traffic.
“If you offer the same services as a competitor, you know that brand bidding will result in high-quality traffic,” the agency notes. “As this traffic will consist of users looking for a service or product provided by a competitor, we can assume that it will have high intent and is likely to result in a conversion.”
Furthermore, brand bidding can enable financial marketers to increase exposure to their firm, since the people searching for those terms are looking for financial products and services the bidding firm likely also provides, Ampollini states.
Dig Deeper: How Revolut’s ‘Super App’ Strategy Could Shake Up Banking in the U.S. Other SEO Strategies Banks Can Use
To combat the brand-bidding tactic, financial institutions can bid heavily on their own branded terms to ensure they come up first in search. However, this is not a great strategy, GA Agency maintains, because it means marketing dollars are being spent on acquiring potential customers already searching for that specific institution’s brand name.
“In comparison, if they targeted keywords that were just related to their product, they would be introducing new visitors to the website who might have not previously heard about them,” the agency says in its analysis.
These terms can include “online bank,” “business bank account,” “bank card” as well as queries such as “how do I open a bank account online.” They allow potential new customers to discover a financial institution’s products and services.
“You’re offering them a solution to the query that they are searching for,” the agency states. “In general, you should look for keywords that have low competitiveness but high search volume, improving the SEO for your website before targeting the most competitive keywords.”
The Importance of Content to Generate Leads
For a content-marketing strategy to work, financial institutions must of course have relevant content — such as blogs — centered around the topics, keywords and phrases they want to promote. Monzo has been outperforming Revolut in this regard, the analysis found, using its blog to great effect. Monzo targets queries such as “should I get a credit card?” A blog focused on that topic enables a new audience to discover their services.
There is no silver bullet around what content will perform the best, Ampollini notes, but there is nothing wrong with a little competitive research.
“You can study copy that seems to be working well for a competitor and try and put in place similar copy,” he suggests.
Beyond the SEO benefit of blogs, they also create a sense of authority and improve credibility, which can be a deciding factor for consumers who are searching for a product or service. The GA Agency analysis notes that Revolut uses it blogs largely to target upper funnel queries of people searching for basic information about finance.
Try Testing Multiple Landing Pages
It’s also important to have unique landing pages for different queries, GA Agency notes. Doing so plays a large part in how Google Ads calculates businesses’ quality scores. Of the two neobanks studied, Revolut excels at this. Business-related queries land on its small-business-focused landing page while other queries go directly to its App Store download page, according to the report.
The key to creating great landing pages is through testing, says Ampollini. How much a financial firm can do this depends on internal resources. It may not be possible to test dozens of different pages, but some amount of testing should be done.
For example, “You can do A/B testing, sending 50% of traffic to one landing page and 50% to another,” he explains. “And track which one converts better.”
Landing Pages 101: It’s important to use several unique landing pages. And make sure to have simple, quick forms that don’t require too much of a consumer’s time.
Forms on landing pages should be short, including no more than a name and email address. More information can always be collected later on. Otherwise, “if the form is too long and the person is in a rush, you risk losing them,” says Ampollini.
While institutions of different sizes all have different budgets dedicated to digital marketing, the above tips can be used and adapted for marketing teams of all sizes. And it’s imperative that banks and credit unions don’t fall further behind marketing-savvy neobanks.
“Companies like Revolut and Monzo tend to be much more involved in digital marketing than traditional banks,” says Ampollini.
The 6 Pillars of Digital Marketing for Banks & Credit Unions
Some financial marketers may be tempted to throttle back due to economic uncertainty. By focusing instead on six digital marketing fundamentals, they can drive brand and business growth — no matter the economic forecast.
The shifting economy is on everyone’s mind. As banks and credit unions reevaluate their marketing efforts, focusing on foundational areas of digital marketing can help financial brands weather difficult economic times — and put them in the best position when the forecast clears.
Maintaining an impactful presence requires a financial institution to score many wins across a vast landscape of digital ecosystems. Intuitively reaching and connecting with consumers looks, sounds and feels different across platforms, channels and moments. It’s complicated, but it can be managed by breaking this process into parts.
In essence, banks and credit unions need six foundational pillars to establish their brand and digital marketing. Financial brands that excel in these core areas should be able to reach their full potential and deliver a quality experience for their customers.
Consider these six pillars both a challenge and a checklist to ensure that your brand shows up on the right channel, in the right moment and with the right message for every customer — every time.
As you get started, two things matter most for every financial institution’s digital marketing plan: a compelling brand story and the ability to measure success and gain valuable insights. If your digital marketing foundation is a house built on these six pillars, your brand story and measurement methodology are the solid ground on which everything else stands.
Brand Storytelling
Once you’ve honed your brand story, it’s time to tell this story in digital and social ecosystems. The modern marketing campaign is a confluence of touch points. For example, the same creative and copy won’t work across the different social platforms, let alone other mediums. Each channel needs to optimize engagement for the exact moment consumers connect with your brand message.
Effectively telling your brand story might look, sound and feel slightly different on each digital and social channel and must be tailored to how individuals consume content on each one. Even if your brand is at the right place at the right time, it takes the right brand story and content addressing the specific financial need to ultimately connect and compel action.
A nuanced understanding of your brand storytelling keeps your brand consistent as your messaging is uniquely tailored to every moment.
Measurement + Attribution
How are you measuring effectiveness individually by platform and
across channels? To maximize return on investment, or ROI, individual
wins must roll up to larger, better outcomes. Optimizing spending across
all your foundational elements is part of a successful digital
marketing and media plan that understands each channel’s influence in
driving consumers down the purchase funnel.
For example, a good cost-per-click doesn’t mean that you’re
automatically converting customers when they arrive on your site. Do you
take into account the loyalty and retention your organic social
channels engender that lead to continued conversion on and offline? Attribution needs to consider each channel and tactic.
While people convert from down-the-funnel tactics, what drove them
there could be influencer marketing, paid social ads, or search engine
optimization (SEO) strategies. This strategic thinking acknowledges the
interconnectedness of accurate measurement within a more extensive media
mix to ultimately optimize every channel — for every opportunity.
Effective brand storytelling and measurement underpin the six pillars
of digital marketing that financial institutions must excel at to
achieve the best results for their marketing efforts. Here is a
description of each of these pillars:
1. Smart SEO
Almost 70% of online experiences begin with a search engine, as
reported by BrightEdge Research. SEO, in broad terms, improves the
quality of organic traffic from search engines to your website and web
pages. For banks and credit unions, a solid SEO strategy ensures
customers can find, learn more about, invest in and share your products
online.
To assure strong SEO, financial institutions need to understand and
improve their “E-A-T” — expertise, authority, and trustworthiness. E-A-T
has been Google’s focus in recent years in order to fight
misinformation online.
Good E-A-T is especially critical in the finance space for what
Google considers “Your Money, Your Life” (YMYL) webpages. YMYL topics
are any that “could potentially impact a person’s future happiness,
health, financial stability, or safety.” Money is literally in the name;
keeping content up to date and making changes is vital to any SEO
business strategy. Largely speaking, YMYL sites have overwhelmingly felt
the impacts of recent algorithm updates, and within this category, good
E-A-T becomes incredibly important.
Does My Bank Have Strong E-A-T?
Check out Google’s Search Quality Evaluator
Guidelines to see how your website ranks for ‘Expertise, Authority and
Trustworthiness’.
What
is “good E-A-T?” At its core, E-A-T asks if the information your
website provides is the most accurate, trusted and expert on this topic.
If, according to Google’s Search Quality Evaluator Guidelines, the
answer is “yes,” then your site could be ranked above competitors with
similar content. Google’s E-A-T continues to transform organic search
and Google’s first page results.
Positive reviews are part of good E-A-T as Google’s algorithm becomes
more sophisticated in understanding valuable content to searchers.
Google’s focus means brands must ensure their reviews are accurate,
authentic and, most importantly, valuable to people searching online.
2. Strategic SEM
Search engine marketing (SEM) focuses on the traffic to your website
from paid ads. Since 2020, search ad spending has dramatically
increased. As banks and credit unions seek to show up in searches and
gain traffic against competitors, they’re investing in search visibility
to ensure they regularly appear in front of potential customers. This
investment is part of building a seamless search experience based on
deep audience insights that speak directly to customers’ ever-changing
intent for financial products and services.
For example, Google Ads’ Performance Max format harnesses the power
of artificial intelligence (AI) to advertise across all of the Google
networks. Unlike other ad formats, Performance Max can unlock new
insights about customers’ interactions with your brand and products.
Performance Max is just one type of campaign within a strategic mix of
paid media that can improve the quality of your traffic coming from
search engines.
3. Up-to-Speed Website UX
So, compelled by successful advertising, a customer arrives at your
website ready to find out more about your products and services. What
will they find? Your website’s user experience (UX) directly impacts
what consumers think and feel about your brand and also what they will
or will not buy. Excellent UX is part of a seamless customer experience
across all digital and physical touchpoints.
The Benefits of a User Interfaces:
A good user interface can raise website conversion rates by up to 200%.
When assessing your website, ask: On the front end, is it simple to
navigate and understand? On the back end, is it quick and easy to use?
Your brand needs a fast, responsive site optimized for Core Web Vitals
that immediately stands out from other similar product sites.
How do you know where to start? UX research closes the knowledge gap
throughout the UX design process, ensuring your business saves
resources, builds loyalty and provides the ideal user experience for
every customer.
“Building a site without UX research is like
stumbling around the house in the middle of the night to get a glass of
water. You might bump an elbow or stub a toe since you can’t see the
ideal place to be. These bumps can be painful and, in business terms,
cost you money. UX research places nightlights along your path,
illuminating key pieces of your journey. These strategically placed
guides save you from stumbling and falling financially, lighting your
best way forward.”
— Ian Pfister, Associate Strategist, UX Research, Amsive
4. Optimized Organic Social
Is your brand story being told well? Are you driving the right social
conversations? Through impactful strategy and content, your brand can
lead relevant, compelling and fun social conversations that engage and
make your brand a leading social voice. Instead of making organic social
content decisions based on what you hope is the latest hype cycle, data
analytics and reporting can inform and ground your strategy in what
matters to your followers and is pertinent to your brand. Blend art and
science to connect and communicate with dynamic brand content that lives
naturally in each channel.
There are many benefits to an optimized organic social program.
First, you are able to personify your brand and enhance brand
storytelling within a social strategy that’s sustainable and works in
tandem with your paid social tactics and larger paid media strategy.
Additionally, organic social tools and tactics such as social
listening and community management offer unique perspectives on your
current and potential customers as they engage with your brand
throughout their purchase journey. By investing in organic social, your
brand can connect and communicate while supporting and providing
insights into other areas of your digital marketing.
5. Performance-Driven Influencer Marketing
90% of marketers believe that influencer marketing is effective,
according to a 2022 Influencer Marketing Hub survey. Additionally, 72%
of marketers agree that influencer marketing provides higher quality
customers. Why? Influencer marketing uses trusted voices to validate and
build awareness for your brand story.
Drive greater return on influencer investments by moving from
testing the waters with influencer engagement to scaling this important
marketing channel. Consider a multitiered strategy that includes two key components.
First, employ an “always-on” brand ambassador strategy to
consistently deliver brand messaging to raise and maintain your share of
voice within social ecosystems. Then, use episodic and larger
influencer campaigns that support key brand or product initiatives and
seasonal pushes as part of your media and marketing mix for these
initiatives.
All influencer marketing efforts must be amplified with paid media
support launched from influencers’ accounts to drive maximum program
reach, engagement, and traffic — achieving key performance indicators
(KPIs) and greater return on influencer investments.
When choosing an influencer marketing agency partner, be sure to
screen for two things. First, the level of knowledge and influencer
experience they have in your category. Second, the depth of their paid
media skills and success in amplifying content from influencers’
accounts, which will be needed to ultimately maximize your business
results.
6. Ultramodern Paid Media
Financial institutions’ paid efforts rely on high-quality content and
effective ad spending across media and social channels. Stand out from
the crowd with resonating messaging that moves audiences to act. Today,
that’s video across devices and platforms.
Mobile video consumption, especially through subscription OTT
(over-the-top) services, is 17x higher than ten years ago, as reported
in the Cisco Visual Networking Index Global Mobile Data in 2019, even
before the COVID pandemic. Brand marketers know that video creates big
wins. With higher conversion KPIs, video delivers more for your brand —
and business.
Installing a launcher is one of the easiest ways to customize an Android phone. But are they safe? Here's what you need to know about launchers.
Third-party Android launchers are one of the most exciting parts of
using an Android device. They provide a colorful and intuitive way of
using your phone as well as an escape from your smartphone's default
look and feel.
But it's not just about appearance, launchers can radically change
your all-around Android experience. From making navigation much easier
to giving you access to very useful day-to-day features, there are a lot
of things third-party launchers have to offer.
However, despite all the good they have to offer, using third-party
launchers sometimes comes at a price. So is it safe to use third-party
launchers on your Android phone?
Security and Privacy Concerns
Using any third-party app on your Android phone is a privacy risk. Once an app has permission to access certain files and perform certain actions on your device, there are a lot of things that could go wrong.
An app developer can choose to be malicious if they want and there's very little your Android OS can do to stop it. Gallery apps can steal your private pictures and keyboard apps can steal your passwords and credit card information.
Keyboard apps can get your passwords because they have permission to monitor everything you type. Similarly, your gallery app has permission to access all your media files. Unfortunately, the risk of having your pictures or password stolen pales in comparison to the risk associated with using a malicious third-party launcher.
Because of the nature of Android launchers, they can have permission to take wide-reaching actions that can compromise all your phone data. By utilizing a series of add-ons that you'll typically be asked to download, launchers have permission to do just about anything on your device.
They can access your files, read your SMS, make calls, and access your notifications, including those from your social media conversations. This problem could even be more serious if you're using less secure, older versions of Android.
But that's not all. A lot of third-party launchers typically rope users into downloading potentially intrusive add-ons like keyboard and notification panels. While this might not seem suspicious at first, add-ons like keyboards can give launchers even much deeper access to your personal information.
So what's the way out? Should you stop using third-party launchers?
Third-Party Launchers You Can Trust
Going back to the question, are third-party launchers safe to use? Yes, as long as you stick to reputable and open-source options. While using a third-party launcher is undoubtedly a risk, some launcher apps have passed public scrutiny and are safe to use. Some good open-source launchers to consider include Kiss Launcher, Zen Launcher, Olauncher, and Emerald Launcher. With an open-source launcher, it is very hard for a developer to slip malicious actions into a launcher app without being flagged by other developers.
Similarly, launchers like Microsoft Launcher, Nova Launcher, Apex Launcher, and Smart Launcher are from reputable vendors that are generally considered safe. If you're a minimalist, we've previously put together some selected minimalist android launchers you can try out. Be Cautious of Third-Party Android Launchers
With the level of access they typically have on your smartphone, falling victim to malicious launchers can be very devastating. While you'll find a lot of free launchers that offer enticing features, it's very important to stick with those you can trust.
Avoid launchers that look like a hasty clone of any popular premium launcher and pay extra attention to the developer that makes them. Take some time to check out the "Developer contact" section of the launcher's play store page and avoid launchers that are not on the Play Store as much as possible.
With Flockler, you can
show Facebook Page posts and user-generated content like Page mentions
and recommendations in a beautiful Facebook widget. Also, you can
combine Facebook posts with auto-updating feeds from Instagram, TikTok,
Twitter, and more, and create fully custom branded widgets for any
website.
The Facebook Page plugin is
a great option if you only want to show your Facebook timeline on a
website sidebar and if you aren’t keen to show multiple social channels
in one place. With Facebook’s plugin, you won’t be able to customize the
look & feel and the widget width and height are fixed, but it will
definitely do the trick for your WordPress blog. Not only that, Facebook widgets for WordPress often make the Page plugin installation easier.
But if you are running a business, you are most likely looking for these Facebook widget features:
Seamless integration into your website and responsive design (no fixed width and height)
Combine multiple Facebook Pages and UGC from happy customers in one widget
Show Facebook Page feeds with Instagram, TikTok, Twitter and other channels in one place
Categorize content sources for different websites and marketing campaigns
Advanced UGC moderation tools
Non-technical setup and live support for your colleagues.
None of those features are available with the standard Facebook embed and they are some of the key reasons why brands embed Facebook Page feeds using tools like Flockler instead. Next, I’ll show you how easy creating a custom Facebook widget for your business is.
Facebook widget for any website
Here’s a three-step guide on how to embed a Facebook widget on any website:
Add Facebook Page feeds (and other social media channels)
Choose the Facebook widget layout
Embed a Facebook widget on any website
1. Add Facebook Page feeds (and other social media channels)
If you don’t have a Flockler account yet, sign up for a 14-day free trial. You get free access to all features, and there’s no credit card needed when signing up.
Then, create your first live social feed. Our bot suggests the most common channels – get started with Facebook.
Facebook will ask you to connect your personal account. This connection avoids you having to fiddle around with the Facebook Page API and makes the installation easy for any non-technical users in your organisation. The connected account can be any personal account managing at least one Facebook Company Page. Note that the managed Page does not need to be the same as the one you want to show on the widget! Flockler won’t show anything from your personal account.
Now, choose if you’d like to show content from the Page you manage or any other Page.
Instead of
'Flockler', you will see the Facebook Page(s) that you manage. You can
choose 'Another Page' if you are looking to show a Page that you don’t
manage.
If you select the page you manage, you can also show Page mentions
and recommendations. If you are looking to embed just the Page timeline,
you can choose 'Another page'.
Here, you can add the URL of the Page to the field to make it easier to find the right one.
Then, choose if you’d like to moderate content before showing
anything on your website or if you'd rather let
posts show automatically. Most Facebook widgets automatically update
with new posts.
That’s it – you’ve created a Facebook feed that updates fresh content every 15 minutes! 🎉
With Flockler, you can combine multiple content sources in one place. For example, you might also like to collect Facebook reviews and recommendations from your customers or show Instagram feeds with
your Facebook Page content. To add more content sources, navigate to
the 'Automated Feeds' tab and click the 'Create a new feed' button. For
more inspiration, check the supported social media feeds and sources that your team can put together.
If your organisation has multiple brands, or you organise seasonal hashtag campaigns over the year, you might want to show that content separately. Flockler’s sections allow you to categorise auto-updating content sources and create unique widgets for any website and digital service.
2. Choose the Facebook widget layout
Now that you have a Facebook feed updating with fresh content, it’s time to choose the Facebook widget layout.
Navigate to the 'Display' tab, where you can create unlimited
widgets. Choose from four layouts: Wall, Grid, Carousel, and Slideshow.
The Facebook widget fits any website and screen size without
additional work and typically picks the font from your website. To
further customize the look & feel, click the 'Edit style and
settings' link.
You can, for example, hide elements and choose brand colours. If you
need any advanced changes, you can add custom CSS. Also, don’t hesitate
to ask Flockler developers for help with any styling questions and
issues.
With Flockler, brands create unlimited widgets with a custom design.
On Flockler’s 'Display' tab, click the 'Create a new layout' button to
get a new embed code for another website, app, or digital screen. Your
subscription doesn’t limit the number of services where the widget is
displayed.
3. Embed a Facebook widget on any website
The final step is to embed your Facebook widget html on any website.
After creating the layout in step 2, you will get an embed code that you
can add to any website or digital service.
Now that you’ve seen how easy it is to gather Facebook feeds and show
them on any website, I’m sure you’d love to see some live Facebook
widget examples.
I’ve picked out a few of my favourites below.
Facebook wall widget for New Zealand Black Caps
New Zealand Black Caps is
one of the many organisations with a custom designed Facebook widget.
They use the purple brand colour on the wall layout and combine social
media feeds from Facebook, Twitter, and Instagram on the homepage.
Facebook grid widget for Hapag-Lloyd Cruises
Most hospitality and travel businesses show their social feeds front and centre on the homepage, and Hapag-Lloyd Cruises makes no exception. The social grid combines Facebook and Instagram feeds from the brand account and user-generated content campaigns from happy customers.
Facebook carousel widget for Da Vinci Engineering
Facebook widgets work well for B2B companies as well. Da Vinci Engineering is
one of the many businesses that shows a Facebook carousel widget on the
homepage. The carousel combines posts from Facebook, Instagram, and
LinkedIn – it gives the website visitor direct access to the latest news
and shows the people behind the brand as well.
Facebook slideshow widget for FIFA Museum
If you have a brick-and-mortar shop, tourism attraction, or office
space, a social media feed for digital displays is a great way to make
sure the latest news and campaigns are always visible to visitors. FIFA
museum is one of the many public venues where a slideshow shows the
latest posts from Facebook and Instagram. And to add to digital screens,
the slideshow can be embedded as a single post slider on any website.
Embedding a Facebook widget on most popular website builders
Below you’ll find step-by-step instructions on how to embed a Facebook widget on:
Click to ‘Edit’ the page where you’d like to add the Facebook widget.
Next, go ahead and add an element to the page in the visual editor.
Click the + icon, and a set of options should open. Here, search and choose the ‘Code’ block.
In the ‘Code’ block, check that you’ve got ‘HTML’ selected from the dropdown and that you have NOT selected ‘Display source’. Next, copy and paste Flockler’s Facebook widget code to the field from the 'Display tab. Then, click ‘Apply’.
Here you’ll notice the element saying ‘Script Disabled’. Don’t worry; that’s standard behaviour on Squarespace.
Save changes and publish the changes to your site – the Facebook feed widget shows up on your Squarespace site!
Open the editor, click + icon on the page, and select the position where you’d like to display the Facebook widget.
Select ‘HTML Embed’ and one of the ready templates.
Click ‘Settings’ next to HTML.
Make sure you select ‘Website’ from the two embed types and add the
‘Preview’ URL of Flockler to the editor. You can find the ‘Preview’ URL
from Flockler’s Display tab. Note that you can also change the width
and height available for the Flockler layout.
That’s it. Click 'Publish', and the Facebook widget appears on the Wix page!
Note: You’ll need a paid Webflow plan to add any third-party widget.
In Webflow’s page editor, select an area where you’d like the
Facebook feed to display. Then click the + icon, scroll down to the
'Components' part, and select the ‘Embed’ button.
After selecting the ‘Embed’ component, another editor opens up. Add
the FB widget embed code from Flockler’s Display tab to the editor and
save changes.
Then publish the changes to your site, and the Facebook feed widget shows up on your Webflow page!
For WordPress, we recommend downloading Flockler’s WordPress plugin.
Then follow the steps introduced in this article, but instead of the
Facebook widget html, you can click the 'WordPress' button on Flockler’s
Display tab.
You can add a Facebook feed to the Shopify homepage, product and
collection pages, or any individual page. Here are the various options
in more detail.
Add a Facebook widget to the Shopify homepage
To embed a Facebook widget on Shopify’s homepage, you need to edit
the theme layout. Go to Themes, click ‘Actions’ and select ‘Edit code’.
Go to 'Sections' and click 'Add a new section'.
Give it a name (e.g., flockler), and an editor opens up.
In the editor, replace the Section name with "flockler".
Also, replace all after 'endschema' with Flockler’s embed code that you can find from Flockler’s Display tab. Save changes.
Next, scroll up the list to 'Templates', and click 'index.json'.
An editor opens, and you need to add the following section at the top:
"flockler": {
"type": "flockler"
},
Scroll down the code editor, and you’ll find the order of homepage
elements. Choose the right spot for Flockler and add it to the list.
Finally, save changes, and the Facebook widget appears on the Shopify homepage!
Add a Facebook widget to all products and collection pages
You can follow the steps above if you’d like the Flockler embed code
to show on all collections and product pages. Only now, edit either
'collection.json' or 'product.json' to define the layouts of your
Shopify product pages or collections.
Add a Facebook widget to any individual Shopify page
Sometimes you’d like to add a Facebook
widget to an individual page. For example, you might want to have a
unique feed visible on a product page.
One option is to embed Flockler directly into the page content. From the text editor, click the ‘HTML button’.
Then add Flockler anywhere in the text.
Publish changes, and the Facebook widget shows up on a Shopify page.
Add a Facebook widget to any Drupal article and page
Add a Facebook widget to your Drupal homepage using the block element
1. Add a Facebook widget to any Drupal article and page
Navigate to the 'Content' section on Drupal and create a new article/page or edit one of the existing pages.
In the article editor, select the 'Full HTML' option from the
dropdown, click the 'Source' button in the toolbar, and paste the
widget’s embed code to the body field.
Save changes, and the Facebook feed widget appears on a Drupal page.
2. Add a Facebook widget to your Drupal homepage using the block element
If you’ve been editing Drupal pages before, you are probably familiar
with the concept of blocks. You can add block elements to any Drupal
page.
Open Drupal’s site management, select Structure > Block layouts
and click the 'Custom block library' tab. Next, click the '+ Add custom
block' button.
In the editor, give the block a name (e.g., Flockler widget). Make
sure to select the 'Full HTML' option from the dropdown. Then click
'Source' in the toolbar and paste Flockler’s embed code to the Body
field. Click to save changes.
After that, navigate to the 'Block layout' view in Drupal and select
where you’d like to add Flockler. For example, you could add it to the
Content area. Then, click 'Place block'.
Then select the block ('Flockler widget') you created earlier.
In the editor, you can select if the block's title is visible on your
page and if there are any restrictions. For example, you could decide
to restrict this element to show on a specific page.
After configuring your custom block, scroll down the page and click 'Save blocks' to save your changes.
That’s it! The Facebook widget now shows up in Drupal!
Joomla website developers can use Modules
to display widgets on all pages. For example, you might want to display
Facebook posts above the footer on every page.
In the Joomla management, click 'Extensions' and select 'Modules'.
Then click the 'New' button.
From the list, select 'Custom'.
Then click the 'Code' button in the toolbar.
A window opens. Copy and paste the Instagram feed embed code from Flockler to the field and click 'Insert'.
Give a title for the Module and select the position from the right.
Here you might need your website developer's help to ensure the Module
shows up on all pages and that the selected position is not in use for
another purpose.
Finally, click 'Save & Close', and the Facebook feed is embedded on your Joomla website.
2. Add a Facebook widget to a single Joomla page
In the Joomla management, click 'Content', select 'Articles', and then click 'Add New Article'.
Add a title for your post in the article editor, and then click the 'Code' button in the toolbar.
A window opens with a field for the embed code. Go to Flockler’s
Display tab and copy and paste the Facebook feed embed code into the
field. Then click 'Insert'.
Then click 'Save & Close'. If you like, you can add the page to the site menu from Joomla’s menu editing tools.
And finally, a Facebook widget shows up on the Joomla page!
