Inside the Digital Marketing Strategies of Top Neobanks Revolut & Monzo Revolut and Monzo are two of the biggest digital-only bank names. Examining what each does well in digital marketing — and where they could improve — will help financial marketers at banks, credit unions (and other neobanks) up their game. When it comes to excelling at digital marketing, banks and credit unions can take a page from what some prominent neobanks do well. An analysis of the digital marketing strategies of Revolut and Monzo, conducted by digital media shop GA Agency, drilled deep into the strategies of both firms and came up with some key takeaways. “Overall, there are a lot of pros and cons to both Revolut’s and Monzo’s digital marketing strategies,” the agency wrote, adding that the analysis offers a “a deeper understanding of the audience they are targeting, countries, performance, keywords targeted, and their main marketing investments.” By way of background, R...