How To Make Money on Amazon

How to make money on Amazon

by Laura Brown in Make Money

Recopied

Many of us know Amazon as a handy site where you can buy just about anything you need. But to some, it's so much more than that – it's an amazing opportunity to make money. Here's how.

Credit: Krakenimages.com – Shutterstock

It's no secret that Amazon is a very convenient website for shoppers. What's less well known, though, is just how easy it is to earn an income on there – and not just as a seller.

Granted, selling is one of the most common ways to make money on Amazon, and we've got plenty of tips to maximise your profits as a seller below. But it's far from your only option. In fact, it's even possible to generate a passive income through the site, letting you earn cash in your sleep.

Read on for all the info you need on how to sell on Amazon, as well as our list of the 11 best ways to make money from the site (both with and without selling).

If you haven't already, check out our list of the best ways to get free Amazon vouchers.

How to sell on Amazon

Credit: bbernard – Shutterstock

Looking to start selling on Amazon? It's super easy to get started, but there are a few key things to bear in mind before signing up.

The main things to consider are which Amazon selling plan would be right for you, and whether the seller fees would be worth it.

Amazon selling plans

There are two selling plans to choose from at Amazon:

• Professional selling plan – If you're selling more than 35 products a month, you could consider this plan. It costs £25 a month excluding VAT plus additional fees (below).
• Individual selling plan – Also known as the 'basic' plan, this one's generally better for people selling less than 35 products a month. You wouldn't need to pay a monthly subscription fee, but you would have to pay £0.75 per item sold plus additional fees (below).

When choosing an Amazon selling plan, think about whether you would be selling a large enough quantity of products at a high enough price each month to go for the professional plan, or if you'd be better off sticking with the basic plan.

If you're unsure how many things you'll be selling each month, it might be better to start off on the basic plan, then consider upgrading to the professional one later on if you decide it would be worthwhile.

But, if you do decide to go for the professional selling plan, it might be worth also thinking about trying Fulfilment by Amazon (FBA). There are added fees, but it would mean you could reach more customers, and packaging and delivery would be handled by Amazon. We go into this in a bit more detail later.

Amazon selling fees

Credit: Yevgen Kravchenko, kamui29, Bell Photography 423 – Shutterstock

As mentioned above, there's a fee per item for the individual selling plan (£0.75) and a fee per month for the professional plan (£25). And, on top of these, there are additional fees that apply to both plans.

These are the additional seller fees to be aware of:

1. Referral fee – This fee will vary depending on the type of product that's sold. It's calculated as a percentage of the total sales price, which includes the product price and added charges for delivery and gift wrapping. There's usually (but not always) a minimum referral fee of £0.25 per item.
2. Closing fee – There's a closing fee of £0.50 for most media items that are sold. This applies to items like music, DVDs, video games and software. Books have a closing fee of £1.
3. Refund administration fee – If you need to refund a customer after receiving payment, you'll get your referral fee back, but a refund administration fee will be taken from it. The fee will either be £5 or 20% of your referral fee, whichever is less.
4. High volume listing fee – This is unlikely to apply to you unless you're selling a LOT. If you have over two million active stock-keeping units (SKUs), there will be a fee of £0.0003 per SKU. SKUs are the unique reference codes you give to each product you list.

To find out more, including the specific referral fees for each type of product, have a look at Amazon's fee page.

Also looking for Amazon buying tips? We've got you covered.

11 best ways to earn money on Amazon

These are the easiest and most effective ways to make money on Amazon:

1. Apply for Amazon Launchpad

   

   Credit: WAYHOME studio – Shutterstock

   If you sell products that are particularly innovative and you've got an interesting brand story to tell, you could consider applying for Amazon Launchpad.

   Applications are reviewed on a case by case basis so there's no guarantee you'd be accepted.

   But if you are, you'd get access to added selling features like customer engagement tools, the chance to have your brand showcased on the Amazon Launchpad homepage and strategic support from an onboarding manager to help you develop your business.

   Bear in mind that if you do sell on Amazon Launchpad, you'll need to pay an extra 5% referral fee on top of the standard referral fee on each item you sell. You can find more info here.

2. Sell old belongings on Amazon

   Not sure what to sell on Amazon to make money? Have a look through your old belongings – there are likely to be plenty of items that you no longer use that you could sell online.

   In some ways, old belongings can actually be some of the best items to sell on Amazon.

   Not only does it mean your pre-loved stuff goes to a good home rather than a landfill (an important reason alone), but it also means you can cut out the costs of buying or making things to sell, and just make a profit from things you already own.

   For example, when you're finished with a module at uni, you could sell your old bookson Amazon to help fund any new ones you need.

   Just remember that if you do sell used things on Amazon, make sure you clearly and honestly describe the condition they're in.

   For some inspiration, check out our guide on the best second-hand things to sell.

   Have you thought about selling on eBay too? Look on both sites to compare the fees for the types of products you're selling to see which offers the lowest fees.

3. Start affiliate marketing

   

   Credit: Flamingo Images, Pinone Pantone, Avector – Shutterstock

   Arguably the top way to make money on Amazon without selling is by joining Amazon's affiliate marketing programme.

   Affiliate marketing involves sharing links to products online, such as on social media or your own blog. Then, if people buy things through those links, you'll be able to earn money from the sales at no extra cost to the buyer.

   Or, if you have a particularly good following across your social media profiles, you could consider applying to become an Amazon Influencer. This would still involve you promoting products and making money from sales, but you would be given your own page on Amazon where you could choose which items to promote.

   Unsure if affiliate marketing's for you? We explain it in more detail in our guide to earning a passive income.

4. Sell crafts on Amazon Handmade

   Talented at crafts or DIY? Amazon Handmade could be a brilliant platform to start selling your creative work, whether it be jewellery, textiles, art or just about anything crafty.

   There are currently reduced referral fees on Amazon Handmade until 31st December 2021, down from 15.3% to 12.24% (with a minimum referral fee of £0.25).

   Although, while this could be a great option for you, it's worth looking into the selling fees on Etsy as well. We recommend doing some sums to work out whether you'd be earning more or less on there per item, depending on factors such as your product's sales price and the cost of post and packaging.

5. Deliver Amazon parcels

   

   Credit: J.K2507 – Shutterstock

   If you can drive and you have a car at uni, delivering parcels through Amazon Flex could be an ideal way for you to make money in your spare time.

   Amazon estimates you can earn about £13 – £15 an hour as a delivery driver, but it's worth keeping in mind that you might end up taking home a bit less than this.

   As an Amazon Flex delivery driver, you'd be working as an independent contractor, so you'd need to cover costs like mileage, parking and tolls. This would mean that, if you make £13 an hour, some of that money might need to go towards driving costs.

   However, it could still work out as pretty good money and the flexible hours would work well around a student schedule. And, our tips on saving money on driving might help you spend slightly less on your deliveries.

6. Sell through Fulfilment by Amazon

   To make sure you're making as much money as possible as a seller on Amazon, look into whether Fulfilment by Amazon (FBA) or Fulfilment by Merchant (FBM) suits your business better.

   When you're first starting out, FBM would probably be your best bet. This would mean that you would handle your own packaging and shipping. However, as your online store expands, it might be difficult for you to keep up with all of the P&P yourself, and it might even be tricky to store all of your stock at home.

   With FBA, you could send your stock to an Amazon warehouse, and they would organise the packaging and delivery of your products. Also, your listings could attract more customers on the site by getting the 'Prime Badge', highlighting that they have fast delivery.

   But, these features do come with added costs – you'd need to pay fulfilment fees and storage fees. These will vary depending on the size and type of your product, so have a look on this page for more details.

7. Publish eBooks on Kindle

   

   Credit: dean bertoncelj – Shutterstock

   Ever wanted to make money from writing? Publishing eBooks on Amazon Kindle is one way to do just that.

   All you need to start writing an eBook is an idea, some free time and a fair amount of commitment.

   Whether fiction or non-fiction, there's a huge range of topics that you could write your book about. For some ideas of popular genres (along with extra money-making tips), have a read of our full guide to maximising profits from eBooks.

8. Sell designs via Merch by Amazon

   For anyone that's talented at art and design, it's worth considering Merch by Amazon. You need an invitation to get started on there, but if you send in an application and impress them, this can lead to an invite.

   With Merch by Amazon, you can upload an artwork and choose the type of product you'd like the design to be printed on, along with its colour. Then, all you need to do is add a product description and set a price for the item.

   When people buy your product, Amazon will handle the production, shipping and customer service, then pay you a royalty for each sale. The amount of royalty will vary depending on the type of product and the set price of your item.

   For example, for a standard t-shirt that costs £15.99, the royalty would be £2.89 (18% of the purchase price). However, for a sweatshirt that costs £27.99, the royalty would only be £2.52 (9% of the purchase price).

   If you do join this programme, do plenty of research before getting started to make sure you're getting the most money from sales that you can.

   As a bonus tip, Merch by Amazon is non-exclusive, meaning you could sell your designs via additional sites like Zazzle (which is also non-exclusive).

   And, we have more advice on printing on-demand products in our guide to the best passive income ideas.

9. Trade in Amazon devices for gift vouchers

   

   Credit: Zapp2Photo – Shutterstock

   If you're a fan of Amazon devices, you should definitely look into the Trade-In programme. It allows you to send in your old devices and, in return, receive an Amazon voucher.

   The voucher would give you money off an item from the same product category(e.g. if you trade in a tablet, you could buy a new tablet with the voucher).

   It's free to do – you just need to head to the Trade-In store and select the device you'd like to trade. You'll then need to answer a few questions about the condition of your item (it might still be accepted if it doesn't work) and Amazon will give you a quote.

   You'd then get a delivery label that lets you post the product for free and, once Amazon has verified its condition, the gift card for your new device will be automatically applied to your account. It's such an easy way to save money on gadgets.

10. Do freelance work for Amazon sellers

    Selling on Amazon can take a fair amount of work. Because of this, some sellers will need a bit of help with various aspects of their online store – and that's where you can come in.

    Even if you're not keen on selling things yourself, you'll have plenty of skills that can help you make money on Amazon, so you could work for sellers on a freelance basis.

    For example, if you're talented at photography, you could offer to take eye-catching product photos for sellers. Or, if you've got a really good eye for detail, you could proofread and edit product descriptions.

    A lot of people use Fiverr to advertise their freelance services to Amazon sellers – this is a great place to start.

    Looking for more ways to make money? Check out some other top Fiverr gig ideas.

11. Work for Amazon

    

    Credit: Jacob Lund – Shutterstock

    If making money on Amazon isn't enough for you, there is, of course, the option to work for Amazon.

    There's such a vast range of jobs available at Amazon so, whatever your skill set, there's bound to be one that suits you. Plus, as a global brand, Amazon can offer great career progression opportunities.

    Like the idea of working there? Have a look on their careers page to see if any of the current vacancies appeal – especially their student opportunities and graduate jobs.

    These jobs will be super competitive, so it's important to put loads of time and effort into your application and do what you can to make your CV stand out.

    And if you manage to bag yourself an interview at Amazon, make sure you've done your research and feel prepared to answer the most common interview questions. Good luck! 

WHAT ARE THE TOP TOOLS FOR DIGITAL MARKETING IN 2021?

,08:30 Listen to this article

Aren’t you relieved that 2020 is over? It was one long surreal trip that affected almost every kind of business.

Now that things are beginning to look up again this February, it’s time to set your business strategies into motion for 2021.

Indeed, we have learned many lessons this trying year. However, picking one of the most valuable ones would be to adapt to new marketing methods using a deluge of efficient digital tools around us. Why digital? Given the present circumstances, which will likely spill over in 2021, can your brand still retain visibility with customers spending most of their time at home?

Of course, it can, but digitally. Know that digital marketing has already been a critical element in the marketing mix for most B2B and B2C companies, but given today's context, it has indeed come to the fore. So, if you are not choosing to reach out to your customer base over the web, your competitors are.

Here are the top 11 tools you need for digital marketing in 2021.

Fortunately, there are many digital tools available at affordable prices that can help you keep your customers engaged from afar. Let’s take a look. 

1. SendX 

Most marketing experts swear by email, which is why SendX tops this list. It is a marketing automation software that helps you send out emails to your client base productively. Affordable than most of its competitors, this SaaS email marketing platform comes with several pre-loaded templates and can also help with email verification. 

But, one of the best things about SendX is its intuitive and user-friendly interface. With the fewest clicks possible, you can drive entire digital marketing campaigns and increase conversions. And, if you ever get stuck, SendX offers instant support, any time of the day, via live chat.

Also, get the best breed email deliverability to ensure high open rates with this robust digital marketing software.   

2. SEMrush

No digital marketing campaign is complete without Search Engine Optimization or SEO. If you seriously want to improve your SEO strategy, there is no other tool as potent as SEMrush. It is an all-in-one digital marketing tool that assists with in-depth keyword search, spotting backlink opportunities, position tracking, and much more.

You can even perform a detailed SEO audit using this tool. What’s more, SEMrush offers both free and paid memberships. If you want to test the waters first, we suggest you try out their 14-day free trial version that allows you to explore all of SEMrush’s features.

3. HubSpot

If you are in any way affiliated with the marketing industry, you ought to have come across the word HubSpot. It is an essential digital marketing tool for all things inbound. You can leverage HubSpot for their CRM and CMS interfaces, social media management, email marketing, and to design landing pages. 

In a nutshell, from managing your social media content to tracking emails and engaging with leads, HubSpot is your powerful one-stop-solution. The software application also comes with HubSpot Academy, which can help you learn a great deal about inbound marketing.

4. BuzzSumo

Directly marketing your wares is often not enough to make it big. You must go deeper to understand the market sentiment, who your target audiences turn to for advice, and who influences their buying decisions. 

Believe it or not, the digital space is replete with influencers who can play a critical role in promoting your offerings better than you. Several studies have shown that influencer marketing, at times, works even better than the regular channels. But how do you find the right influencer? With the help of BuzzSumo! 

BuzzSumo is a rare content research tool that lets you identify the right influencers within your industry and helps you connect with them. With this SaaS app, you can check out trending topics and expand your research scope. BuzzSSumo also helps with content analysis, impressions, and social mentions. With these features, you can gauge your campaign's performance. 

5. Ahrefs

Do you have a great website but not enough traffic? Perhaps, you need an SEO tool, primarily to amplify your web traffic. And Ahrefs is it! A comprehensive SEO tool, Ahrefs, offers 150 million keywords for the U.S. alone, and even more for various other countries.

Another stellar feature of Ahrefs allows you to conduct in-depth competition analysis. It can also help you figure out who is latching to your competitors, their top landing pages, and much more. With Ahrefs, you can figure out how well your competitor's content ranks.

But is that enough? No! You must also know the efficacy of your content. Ahrefs provides users with a Content Gap tool to identify the weakness in their own content.  

6. Google AdWords

No top digital marketing tool list is complete without the mention of Google AdWords. After all, it is one of the most popular methods to advertise on Google’s search results page. And, it costs so little for the kind of returns you can expect!

Paying for AdWords is based on a pay-per-call or pay-per-click structure. This digital tool also hosts the Google Keyword Planner, which helps research the keywords you should include for optimizing your ad.

Sure, you want to appear on the first page of Google Search organically, but that may or may not happen. However, if you bid on the top-rated keyword on AdWords, you can surely grab a prime spot on the search result page.

7. Yoast

Yoast is an exceptional tool for optimizing your content for search engines. It helps you to choose the right core content and keywords. Yoast also enables you to spot individual URLs and internal links to boost web traffic. 

The Yoast plug-in for WordPress costs nothing, but premium plans come with different price ranges depending on how many websites you wish to monitor.    

8. Hootsuite

Hootsuite is a powerful and popular social media management platform. It stores your previously approved content on the cloud that your team members can access for social media needs. What’s more, you can draft and schedule multiple posts with keywords and tags at once using this app.

Hootsuite also allows you to track your brand’s performance on social media. With this SaaS tool, you can calculate your marketing ROI, conversions, and public conversations and sentiment around your brand.

9. Medium

An effective blogging platform, Medium has a genuine readership of individuals looking to read long-form content. This tool is also incredibly simple to use, as you don't have to worry about configuring and coding your content here. 

You can upload your brand posts and be sure of reaching a pre-existing community with similar interests. If you wish to enhance your product's awareness, Medium is a great 'medium' to do so.

10. Canva

Before finalizing on tools that carry your messages to leads and customers, you need an app to create high-quality content with striking imagery and textual layouts. This is where Canva comes to the rescue. It is an excellent online graphic design tool that costs nothing but offers countless professional templates to fit your message. 

You don’t have to be a graphics expert to use Canva. Given its clean and intuitive interface, you can design your newsletter or email quickly and easily. If you are operating on a tight budget, Canva is a must for you as it saves you the additional cost of hiring staff to compile striking ads.

11. Growbots

Have the perfect digital marketing pitch ready, but not sure who to send it to? Growbots can help you find the best prospects from a database of over 200 million contacts. This way, you can identify key influencers and decision-makers and follow-up with them.   

Growbots also offer primary analytics that helps you track successful customer approaches. While you can take a free demo of this lead-gen software, the premium features are all paid for. 

Your Turn

Before we sign off, here is a quick recap of all the tools you should use in 2021:

• SendX - for robust email marketing.
• SEMrush – for selecting the right keywords.
• HubSpot – for inbound marketing.
• BuzzSumo – for influencer marketing.
• Ahrefs – for website SEO.  
• Google AdWords – for search engine advertising.
• Yoast – for optimizing content for search engines.  
• Hootsuite – for managing social media with a single dashboard.
• Medium – for content marketing and blogging.
• Canva – for designing marketing content.
• Growbots – for lead generation.

As you can see, several tools can help you reach the right prospects at the right time. But, which one is the best for your organization? This answer will depend on your company's goals and the digital platforms your target audiences prefer.

Not all of these tools will stick, but they are more than enough to get you started on your journey towards digital marketing in 2021.

What & Where Lightening Component Framework is Needed

 

What & Where to use Lightning Component Framework

Lightning Component Framework is used to develop web-based applications for both mobile and desktop.

This framework gathers all the components on a single page user interface of an application and makes them quickly respond to the user clicks. Hence client side usesJavaScript and server side uses Apex.

Lightning components can be developed and reused in an application. Lightning components are also named as Aura components.

What are the uses of Lightning Component Framework?

Out-of-the-box components

Enables to work with Out-of-the-box components to built an application more quickly. It also saves lot of time in building an application for only one device and makes it to be compatible for all other devices like desktop, mobile, laptop…

Rich Component Ecosystem

Components can be built and made them to be used in salesforce mobile app, Lightning Experience and Lightning App Builder, which makes easy to develop pages just by drag and drop on to the page. We can also make them available in the AppExchange.

Fast Development

Using Out-of-the-box components, we can easily build the applications faster for both desktop and mobile at a time. 

 Device-aware and Cross Browser Compatibility 

Application has responsive design, it fits to any device like Mobile, Tablet and desktop according to their screen resolution, hence there is no need of designing individually for all the devices. It’s also compatible for all the browsers in all devices. 

Where can we use Lightning Components?

Lightning components can be used in many ways in salesforce organization.

• Lightning Experience
  • Components can be used as the App Launcher to launch the application.
  • It can be added as tab, which contains all the fields in the application navigation bar.
  • Components can also be embedded to the user interface.
  • It can also be added on pages to create home page/record page.
• Salesforce1 mobile App
  • Lightning components are used on mobile app, that helps in adding tab on navigation bar.
• Communities
  • We can see the components, added to the communities using community builder.
• Stand-alone Apps
  • Components added to the stand-alone apps works independently and its great feature is reusability.
• Visualforce Pages
  • Lightning components used in visualforce pages is to build the new feature and can also use existing feature.

Different ways to configure Lightning Components

We can add components to the following configurations available in Lightning component bundle.

force:appHostable user interface allows to add component as the tab for both Lightning Experience and Salesforce1 mobile app.

flexipage:availableForAllPageTypes UI allows to add component for the Lightning Page or Lightning App Builder.

flexipage:availableForRecordHome UI helps to add component on record home page in Lightning Experience.

force:hasRecordId UI allows to assign component as the ID of current record.

forceCommunity:availableForAllPageTypesUI allows to add component for the community page.

force:lightningQuickAction UI allows to add component for the QuickAction

How to optimize your homepage

How to optimize your homepage

Yoast

Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! In this post, we want to explore the main purpose of your homepage and give tips on how to optimize your homepage to make it totally awesome.

Rankings, showcase and/or branding?

You might be able to rank your homepage for all the different keyphrases, but you have to consider if that really is the best strategy. Targeted landing pages have a tendency to perform better for these types of things. It might be better to think of your homepage as a sort of showcase of who you are and what you have to offer. You could use your site as a launching pad for all those conversions. Plus, a good homepage helps build and solidify your brand!

What is your website about?

First, we want you to check what your website is about. This seems obvious, but your mission, the uniqueness of your website, should be reflected on your homepage.

Keyword strategy

There are a lot of people trying to optimize their homepage for a certain keyword. Most of them are optimizing for a local business, and feel that the homepage is like the top of their keyword strategy pyramid. We often advice to focus your website on more than one keyword and tend to set out a strategy based upon a multitude of keywords. Even multiple keywords wouldn’t be a full keyword strategy. If you would like to read more about keyword strategy, keep reading our blog, because we have a number of posts about keyword research and keyword strategy!

Is your homepage just a large list of products and services, or did you actually take the time to write a decent welcome for your visitors? Now one of the most annoying things a website owner can do, is actually write ‘welcome to our website’. By welcoming your visitor, we mean telling him or her what they can find on your website. What is your main product or service? What can be found on your products and on your company itself on the website? And most important: what is the main benefit (USP; Unique Selling Point) for the visitor? What do you do to stand out from the crowd?

Make your USP specific

The second homepage optimization tip is to make your Unique Selling Point clear. If you do a quick search online, you’ll find that many sites struggle to make this clear. But, it’s not always easy to be absolutely clear about what your company brings the customer.

You often see business coaching websites that have a tagline like: “Helping you improve yourself!”. That isn’t a great intro or tagline, as it tells absolutely nothing about the purpose of the company. It might as well be selling great running shoes, helping you improve your running, right? Make sure your introductory content is about the key benefits for the visitor you offer. “Coaching consultants using self-reflection” would already tell a visitor a lot more.

The Two Chimps coffee company has a great pay-off that instantly makes it clear what you can expect from them

In the above homepage for Two Chimps Coffee, it is very clear what the purpose of the website is. Not only the tagline is impressive, but the design also makes this site stand out.

In most cases, that could indeed mean getting back to a boring business tagline. We’re not fan of the vague descriptions half of today’s companies seem to use. You don’t need buzzwords or hyperbole to have something be memorable and stand out — it needs to follow an easy to understand flow. If you can, try to describe the problem people have, how your product or services fixes that problem, while ending on a positive not. Something like Slack does on their homepage:

Slack’s pay-off is relatable and understandable following the problem/solution pattern

Elicit trust

We’ve seen the trust factor become ever-more important for todays websites. Make sure that your site comes across as trustworthy, not only in a technical sense, with up-to-date technology and SSL certificates, but also in a psychological sense. If you sell something, a service or a product, people need to know that you are legit. Why should people buy your product? Why are you the expert at the subject and is your solution the one everyone should use?

Whenever you can, give visitors proof of your success. Add testimonials, reviews, recommendations from other experts, publications you appeared — anything goes. Don’t forget to link to the these because nothing more frustrating than trying to verify your claims and coming up short. Of course, you can always pick a selection of reviews and make a specific page for the rest if needed. Just make sure you don’t overdo it on the homepage — your site needs to stay clear, without too many distractions.

Guide your visitor

Another purpose of your homepage is guidance for your visitor. You should make sure your homepage guides your visitor to your main pages. And, your homepage needs the introduction or tagline we described above. But that one would be useless if your homepage wouldn’t allow the visitor to click to your main or money pages. These would be the pages where you close the deal, sell the product or fill out the contact form.

This is by now means an exhaustive list, but these are the obvious ‘guides’ on most homepages:

Hero image

Hero image is a term used in web design for a specific type of web banner. A hero image is a large banner image, prominently placed on a web page, generally in the front and center.
Source: Wikipedia

Sliders, or better alternatives

It’s pretty obvious that we at Yoast don’t like sliders. Still, a slider is used very often to promote these pages. The lack of attention these pages get, is one of the reasons why we don’t like sliders. But that slider area is a great spot for guidance. If you would add a so-called hero image of your featured product, including a great call-to-action button, that would make sense. If you want to rotate that with every browser refresh, please do. It’s a great way to make your homepage appear different with every visit.

The menu

The most obvious one is the menu of your site. Have your thought about what is in your menu? Is it structured and focused? Let us give you an example: this is the menu of a financial consultant we found a while ago:

Is this a menu that makes it instantly clear what to expect from the pages?

Start Here could be a call-to-action, of course. But Hard Choices is just too general. In the end, we’d replace both with names that describe the content after the click.

Your products

If you have an online shop, the possibilities are endless. But don’t add the entire category list in your sidebar. Focus on your most visited categories and add these in a prominent spot on your homepage. Add your best selling product to the homepage, perhaps in that larger image we mentioned at ‘sliders’ above. Be creative. Your homepage seems the best spot on your site to announce a new product, for instance. If your shop has a sale, make sure that people notice it on the homepage.

Search as a call-to-action

In many sites, the search bar is located in the header or footer. If you are selling thousands of products, or if you have written hundreds of articles on your site, chances are that a search bar will come in handy for your visitor. Why not make that one your main call-to-action and list it as the main element — instead of that slider — on your website? Doing this is actually step two. Step one is making sure your search result pages look decent.

Contact information

You also have to realize that a — returning — visitor could just be looking for your contact details. List a link to your contact page where one would expect it. That could be in the last spot in your menu, but could also be an address in your footer, or a (short) contact form in the sidebar. On mobile, your phone number should be activated to allow visitors call you with a simple tap on the number.

Do not clutter!

Do not go overboard in guidance on your website! Don’t clutter your homepage with all kind of actionable guides, but pick two or three that make sense on a site like yours. And focus on these. Keep the design of pages simple and easy to use.

Lucky Paws has a great, focussed homepage with a subtle sale nudge and great use of customer proof

This is a great example of a focused homepage. Lucky Paws as even thought of making that call-to-action a distinctive color. The page is quick to scan, the pay-off is clear and the image shows the product in use. That doggo seems might happy with that bed! The extra focus on the holiday sale above the menu is subtle and doesn’t scream SALE — although you might argue that it’s a bit too subtle.

Homepage optimization: the conclusion

Your homepage should make clear what people can find on your website. It should focus on your unique selling point. And, it should guide your visitors to your most important pages. Perhaps you can focus on these things and still optimize your homepage for a certain keyword. What do you think about that?

Of course, your website is more than just your homepage.

Using Long Tail Keywords in Blogging.

Use of Long Tail Keywords in Blogging

 

Today we will learn about the Long Tail keyword. Friends, What is the keyword and Use of Long Tail keyword in Blogging. 

We have already written posts above the keyword. In that, I wrote information about the keyword. Today we we will learn about Long Tail Keyword. What is the Use of Long Tail keyword in Blogging.

What is Keyword Click here to Read

If you are a new blogger then you must have also heard about the keyword. A keyword is a word with the help of which we write a post. With the help of Keyword Google know the topic of Blogger. In blogging keywords are very important because posts are ranked in Google with the help of keywords.

With the help of keywords, we can bring traffic to our blog. With the help of keywords, we can rank our blog in Google.

Use of Long Tail keyword in Blogging

The long tail keyword means that it has 3/4 words. If you use long tail keywords for your blog Which will bring more traffic to your post and also rank in Google. If you use the long tail keyword then the competition on it is very low. 

Due to low competition on long tail keyword, more views are seen on your blog in less time and your blog also increases rank in Google.

What is SEO Click here

How to get more traffic to your blog Click here

Example of Long Tail keyword are..

How to make Article SEO Friendly.

Use of Long Tail keyword in Blogging.

How to become successful blogger in world.

How to increase traffic on your blog.

These all are Examples of Long Tail Keyword.

Benefits of Long Tail Keyword

• Long tail keyword has low competition, which makes it easy to rank. 
• Due to low competition on Long Tail Keyword, you can bring more traffic to your blog.
• Your posts start getting ranked in Google in a short time.
• Visitors give more value to your post
• Long tail keywords are more profitable.

Use of Long Tail Keyword in Blogging

Long tail keyword are low search volume and low competition so the traffic they do bring more valuable.

How to become successful blogger Click here

If you use the long tail keyword, it helps in bringing more traffic than the short tail keyword.

So friends, you should use the long tail keyword in every post, which will help you.

So friends, you must have got information about the Use of Long Tail keyword in Blogging through this post. 

Guys i hope you like this post..