Best (Most) Tips to Making Money on Your Blog or Website Using Google AdSense

 

Top Tips to Making Money on Your Blog or Website Using Google AdSense

Overview and Tips for Making Money Using AdSense

By iamshalomshalom

Google AdSense is an advertising program that allows you to run ads on your website, blog, or YouTube videos and get paid when visitors click on them. The ads are generated from businesses that use Google's AdWords program that you feed using a special AdSense code onto your blog or website.

For new websites or blogs, the Google AdSense program can be one of the fastest ways to generate income, which is why it's so popular.

Pros and Cons of Making Money With Google AdSense

The Google AdSense program has several great advantages including:

• It's free to join. 
• Eligibility requirements are easy, which means you can monetize your website or blog even when it's new.
• There is a variety of ad options and several that you can customize to fit the look and feel of your site.
• Google pays monthly by direct deposit if you meet the $100 threshold.
• You can run ads on several websites from one AdSense account.
• There are options to run ads on mobile devices and RSS feeds. 
• You can easily add it to your Blogger and YouTube accounts, although with YouTube, you'll need to have at least 1,000 subscribers and 4,000 hours of watch time to run AdSense on your videos.

With that said, there are a few drawbacks to AdSense as well:

• Google can terminate your account in an instant, and it's not very forgiving if you break the rules.
• Like all forms of online income, you need traffic in order to make money.
• When people click on an AdSense ad, you make some money, but your visitor also leaves your site, which means you lose the opportunity to make money with higher-paying affiliate products or your own products and services.
• It doesn't necessarily pay more than other similar ad programs.

AdSense is a great monetization option, but it's not a get-rich-quick or make-money-doing-nothing program. Further, Google has rules that some bloggers seem to miss when reading the terms of service. As a result, many website owners have found out the hard way that they'd violated a Google policy and have lost their account forever. 

Types of AdSense Ads

Google offers a variety of ad types to run on your website, including: 

• Text: Text ads use words, either as an Ad Unit (one offer) or a Link Unit (list of offers), and come in a variety of sizes. You can customize the color of the box, text, and link.
• Images: Image ads are graphic ads. They come in a variety of sizes. You can choose an ad feed option that mixes both text and image ads.
• Rich Media: These are interactive ad types that can include HTML, video, and flash.
• Video
• Animated Image
• AdSense for Search: This allows you to have a Google search box on your website or blog. When a user enters a term and conducts a search, a search results page opens with AdSense ads. You can customize the color scheme of the search results page to harmonize with your website.

Google AdSense Payments

Google pays through direct deposit or check each month your earnings reach or exceed $100. If you don't earn $100 in one month, your earnings roll over and are added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment period. Through your AdSense account, you can see your current earnings, what ads are generating the most clicks, and other helpful data.

Making Money With AdSense

Making a significant amount of money with AdSense requires a plan. Here are tips for maximizing AdSense revenue:

• Read and adhere to Google's rules: Webmasters must comply with Google's webmaster policies, as well as the AdSense program policy. 
• Don't click on your own ads or ask others to click on them: Incentivizing clicks, buying Pay Per Click (PPC) space, or using a program designed to drive traffic to AdSense pages are against the rules. Remember, Google isn't very forgiving about breaking the rules, so be sure to adhere to them.
• Have great content your target market wants to read: Ultimately, money is made, whether through AdSense or other monetization methods, by providing valuable content and quality traffic to your blog or website.
• Use honest, organic traffic-building website marketing techniques: Search engine optimizationand article marketing are effective in getting free traffic to your site.
• Make sure your website/blog is optimized for mobile (responsive): The number of people who use mobile devices is high. Also make sure you're using responsive ads so Google can send appropriate ad sizes to mobile devices viewing your site.
• Test ad types and placement to find the options that lead to the most income: Start with standard sizes (300×250, 728×90, and 160×600), and then switch them out to see if one size leads to more clicks than another.
• Max out your ad placement: You're allowed three standard ad placements per page. Use them all for maximum benefit.
• Have ads above the fold: This is the section of your page that is viewable without scrolling.
• Have a leader board ad below your header/logo: Instead of putting an ad at the very top of the page, put it near your logo where it's more likely to be noticed.
• Include in-content ads for visibility: This means having ads within your articles, which can increase clicks because they'll be seen during the course of reading the post.
• Monitor your results: Google can overwhelm you with tools and feedback but do your best to analyze your data to see what it says about your results so you can make the most of your effort.
• Read email from Google: This can be especially important if Google is sending a warning about something it doesn't like on your site. Failure to deal with Google's complaints will lead to termination in the program.

Advanced AdSense Tips

Once you have ads running on your site, you'll want to make sure you are getting the most of your AdSense program. Here are some additional tips to consider when you're ready to boost your AdSense income:

• Run experiments: You can A/B test your ads through AdSense.
• Experiment with link and box colors: If your colors match your theme, consider changing them up to see if it impacts results.
• Enable placement targeting: This allows advertisers to choose where their ads appear.
• Set up custom channels: This gives you a better sense of what's working and not working to generate income on your site.

Dealing With Competitors' or Questionable Advertisements

If you offer products or services on your website, you may find that some ads Google delivers come from your competitors. Another issue that can occur is ads that may not be completely legitimate or they might offend your market. To prevent these offers from showing up on your site, Google AdSense allows you to block up to 200 URLs from appearing on your site. The challenge of blocking URLs is two-fold. 

1. You don't know what ads are running on your site until you see them there.
2. Since you can't click on your own links (to the get the URL), you need to be careful about obtaining the URL to block. The best way to get the link so you can block it in AdSense is to right-click the link, select Copy Link Address, and paste it into a document or text editor (i.e., Notepad). The Google URL is long, but within it is the URL of the page the ad goes to. Copy that URL and paste it into your AdSense blocked ads account.

Other Programs Besides AdSense

There are many ad network programs similar to AdSense, such as Media.net and InfoLinks. Some might require a traffic threshold, so you need to wait until your website is established and getting regular traffic before being accepted.

Most have similar rules to Google, such as a limit to the number of the network's ads per page (usually three), and termination for clicking your own ads. In most cases, you can run multiple ad networks on your site without violating terms of service, but you'll want to read the rules of each network before doing it. Further, you want to avoid your site becoming so overwhelmed with ads that your readers can't find the content. 

Other Income Options Besides Ad Networks

Ad networks, especially AdSense, are great options because you can join as a new blogger or website owner, and they are easy to use. But they're not the only ways to make money from your website. In fact, as your site traffic grows, other monetization options might be better. Here are some other money-making ideas you can use instead of, or along with, ad networks.

• Affiliate Marketing: Like ad networks, affiliate programs are usually free to join and easy to add to your website. 
• Sell Your Own Product or Service: Creating your own product or service, as opposed to promoting someone else's through affiliate marketing, can earn you significantly more money. This is especially true with information products or online courses that are inexpensive to create and sell. Other options include ebooks and freelance services.
• Coaching or Consulting: As an expert in your topic, you're in a good position to help people beyond the information you provide on your website or blog. You can offer more in-depth help through coaching or consulting.
• Sponsors: When you have a good amount of traffic and influence over your audience, other companies will pay to sponsor your website. They can sponsor your entire site or a single page or post.

As you can see, there are many ways to earn income from a website or blog. But many require that you have significant traffic before you'll make money. This is where AdSense is a good beginning monetization option. You don't have to create anything, you can join the day you start your blog or website, it's free, and it's easy to add the ad code to your wwebsite.

Top 10 most Powerful and Influential Leaders and Personalities in the World of Economic Growth

Top 10 Most Powerful leaders and Personalities of the world

 

According to the recent reports of Forbes magazine , a list of world's top ten most powerful leaders and Influencing personalities of the world has been prepared that includes some interesting names that you might found excited to be in this list :

1. Xi jinping 

At very first position comes President of People Republic of China Xi jinping from communist party of China. Xi jinping was born on 15th June,1953. Xi  jinping has started his way to early services in Chinese military services.

Served as General Secretary of the Chinese Communist Party and Chairman of the Central Military Commission since 2012, and President of the People's Republic of China since 2013

Xi managed to accumulate power at a rapid pace during his first term as China’s president. The success of his anti-corruption strategy continued, with more than one million corrupt officials being punished by late 2017. The strategy also served to remove many of jinping political rivals, further bolstering his efforts to eliminate dissent and strengthen his grip on power. 

Chinese government headed by  Xi jinping has worked well in order to make China one of the top economic power.

                      

Recently, during global pandemic a lot of countries like United States, Australia, Britain raised question on Chinese government head on not sharing information with other countries on time to deal with the virus spreading.

2. Vladimir Putin                                                  

Vladimir putin was born on 7th Oct,1953 in saint petersburg. He studied law from leningrad State University, and graduated in year 1975. Vladimir putin was very passionate towards spy services since his childhood days and his joined KGB. He is former KGB officer.

                      

Putin worked for secret services for 16 years in foreign countries and later  on as director of federal security services and secretary of the security council.

He was elected as prime minister between years 1999 to 2000 & again from years 2008 to 2012 and a presidential term from 7th may 2000 to 7th may 2008.

United States officials accused Putin for running an interference program against Hillary Clinton in support of Donald Trump in 2016 presidential elections.

Putin obtained 76% of the vote in election of 2018 and was re-elected for 6 year of term ending in 2024.

3. Donald Trump

Donald Trump was born on 14th June 1946, and he is the 45th President of United States of America. Before presidential election his was a famous businessman and tv personality. Trump surprised everyone with his entery in 2016  U. S. Presidential Eections as a Republican Party candidate and recorded big victory against Democratic party nominee Hillary Clinton in electoral college. 

Donald Trump has always been in news due to his controversial statement and action like withdrawing from Paris agreement on climate change, imposing import tarrif, Ordered travel ban on citizens from several muslim majority countries, Moved the United States embassy in Israel to Jerusalem,and many other decisions during his entire term.

But it is expected that his name from this list may go down as Trump lost the 2020's American presidential Eections against Joe Biden but denied to approve his defeat. He made alligations of electoral fraud, recounting of votes, mounted a series of unsuccessful legal challenges to the results, and ordered government officials not to cooperate in the presidential power transition.

4. Angela Merkel

Her name in this list shows women power and  how she can be Influencing by his actions and statement by his leadership qualities.

Angela Merkel sets a very big example of a Powerful women that inspires every women around the world.

Angela Merkel was born on 17 July 1954 in Hamburg, Germany.Angela Markel became the first female chancellor of Germany in 2005.

He is serving his fourth term as chancellor of Germany. In 2018, she stepped down as Christian democratic union.

She allowed more than one million refugees of Syria in Germany & said that Germany would open his borders in the face of humanitarian emergency which shows her political will and quality of kind hearted as a person. 

Recently She announced that she will not seek any other term for chancellor of Germany from the year 2021.

All her political, social, economic leadership qualities makes her a strong and dedicated person as a globe leader.

According to surveys more than 75% adult in 14 European nations believe more in Angela Merkel tha any other political leader in this region.

Also,She set a big example for humanity. That's why she deserves to be in this list among top leaders and personalities.

5.  Jeff Bezos

According to forbes wealth index he is the first centi- billionaire. You definitely won't be surprised to see this face if you have ever done online Shoppings from site like Ebay, Walmart , Alibaba,flipkart, Amazon,ShopClues and many more.

Yes we are talking about Jeff Bezos well known as founder and CEO of Amazon.com online shopping website. He is entrepreneur, industrialist, and investor.

Jeff was born on 3rd January,1964 in New Mexico State of USA.

After receiving elementary education , Jeff received his graduation in electrical and computer engineering from Princeton University. He worked on wall street in various fields from 1986 to 1994 and achieved his market experience.

His experience of Marketing from wall street gave him worth when he founded e commerce website Amazon.com in last 1994. It all was Started from a basement where he keep stocks and books, magazine and journal for online sales.

Further he expanded his e commerce website for customers to purchase computer software, hardware, audio streaming,cloud computing and other various products.

Now his e-commerce company is the world's largest online sales company.

Jeff also founded an aerospace manufacturing

and suborbital flights services company named Blue Origin in 2000. He owned the famous American newspaper "The Washington Post" in 2013 worth  $250 million.

Apart from these, Bezos have made many other investments through his Bezos expeditions capital venture company.

Now he have a net worth of  $182 Billion US dollars making him the richest person of world.

6. Pope Francis

Pope Francis is the spiritual leader of more than 1/6th of total world's population i.e, 1.3 billion people.

Pope Francis was born on 17 December, 1936 in Buenos Aires, Argentina. He received a Pope Francis is the head of the Catholic Church and sovereign of the Vatican City State. 

At the age of 21, he suffered from life-threatening pneumonia and three cysts.He had part of a lung excised shortly afterwards.

After this incident he inspired to join the society of jesus in 1958. He become a catholic priest in1969 and further as Argentina's provincial superior of the society of Jesus(Jesuits).

Pope Francis has taken steps in order to transform outstanding conservative image of 

Catholic Church. So In Nov 2016, he decided to give power to the priests to forgive women who undergo abortion, favoured marriage of same orientation. He also advocated necessarily action needed to be taken on climate change. He also promoted humanity and welfare of society by his unique ideas.

7. Bill Gates

Bill gates is well known as Co-founder and CEO of Microsoft Corporation. He is an American business magnate, software developer and philanthropist.

Bill gates was born at Seattle, Washington of United States of America.

At a very small age of 13, he wrote his first software program. Gates was very passionate towards machine that how his written program will run perfectly. Also he was excused from maths classes in order to pursue his interest of writing software codes and executing them.

At age of 18, Bill and his friend Paul Ellen

formed a venture called Traf-O-Data to make traffic counters based on Intel 8008 process. He was a National Merit scholar when he received his graduation from Lakeside school in 1973. In Autumn of 1973 Bill join Harvard University but dropped out from there. 

In 1975 Bill and his friend Paul Ellen saw big opportunity to start there own software company.

Bill was appointed as Microsoft's CEO in 2000 and remained at this post until hi resignation in 2014. According to the Bloomberg Billionaires Index, Gates was the world's highest-earning billionaire in 2013, as his net worth increased by US$15.8 billion to US$78.5 billion. 

In many of his interviews Bill gates has given his concern for future over super- intelligence, climate change, environment, global health and development,and education.

8. Mohammed Bin Salman Al Saud

Crown Prince of Saudi Arabia Mohammed Bin Salman Al Saud was born on 31st August 1985 Riyadh, Saudi Arabia. He holds a degree in law from King Saud University. After graduating from college, Mohammed bin Salman spent several years in the private sector before becoming personal aide to his father.

On 15 December 2009, at the age of 24, Mohammed bin Salman stepped in politics as a special advisor to his father.

Mohammed bin Salman took the leadership in the restructuring economic power which he officially announced in April 2016 when he introduced Vision 2030, the country's strategic orientation for the next 15 years. Vision 2030 plans to reform Saudi economy towards a more diversified and Private structure. It details goals and measures in various fields, from developing non-oil revenues and privatisation of the economy to e-government and sustainable growth. 

Saudi Prince has also made social reform in society of Saudi Arabia. Some of them are restricting powers of religious police, Removing ban on women drivers in June 2018, allowing concerts by female singers, first stadium which admits women, increasing female population in workforce &  Introduction of new e-visa system that allows applying and issues of Visas through internet. Prince has been in news for some of his controversial decisions too  but his economical , social,foreign policies, defense strategies makes him a global leaders with straight forward visions.

9. Narendra Modi

Here comes the name of the leaders from India the Biggest Democratic country of the world i.e, Narendra Modi.

He is the renowned face among top global leaders. Narendra Modi came into power in common elections for lok sabha seats in may 2014. As a candidate for prime minister from Bhartiya janta Party (BJP) he recorded massive victory over his political rival and formulated an independent government by taking oath 

on 26th may 2014.

Narendra Modi was born on 17 sep,1950 in gujarat(Vadnagar) in India. Going through struggles and hardships in his early life became chief minister of gujarat state in year 2001 and remained chief minister of gujarat state by 24th may, 2014.

Narendra Modi has showed great dedication towards his nation and his work and made remarkable reform in various fields around the country.

His foreign and inter-country policies has given India more strength in excelling  for economically, socially and security strategically purposes.

He is also known for his tough decision making skills. In a big democratic country like India it is not possible to take hard decision so easily but Modi has been succeeded to make it possible with his well pre-planned strategy and leading political approach towards big deals.

Inspite of his tough decision like de -monetisation in India, Goods and services taxes, surgical strickes over Pakistan, anti corruption campaigns,

Again,Indian citizens gave there mandate to Narendra Modi by electing him as prime minister again in 2019 lok sabha elections. It is his second term as prime minister of India .

 

In current scenario, his decisions are working good for his nation's development. His thoughts and strategies put effects on entire globe and welfare of world. Thus he must be on this list.

10. Larry Page

Lawrence Edward Page is  best known as Co-founder of Google. He is an American computer scientist and also an internet entrepreneur. Larry was born on 26th March 1973, Lansing, Michigan.

Larry obtained a bachelor's degree in computer engineering with honors from University of Michigan and a master's degree in computer science from Stanford University. During his master's Larry created a Inkjet printer which uses line plotting after an idea came to him of making a cheap method of printing large size posters.

Page worked as the CEO of Google from 1997 until August 2001 and later stepped down in favor of Eric  Schmidt. Further He became CEO of Alphabet Inc. from April,2011 to July,2015 Which was parent company of Google that was created to given advancement.

Larry earned a lot of profit by creating Google and thus built large amount of wealth. Forbes Magazine placed him 10th in his list named "Billionaires 2019". By the end of July 2020, Larry Page was the 13th-richest person in the world, with a net worth of $69.4 billion, according to forbes. In 2015,Forbes identified google as the "most influential company" of digital era.

Simple Steps To Create A Blog - How To Start Earning From Blogs - My Blogging Journey!

 

Simple Steps To Create A Blog - How To Start Earning From Blogs - My Blogging Journey!

I am writing this particular blog for those who are planning to start their own blog. I started blogging as I was passionate about writing since my childhood. The objective to start blogging is to gain and share knowledge. Writing is a kind of stress buster for me. Being an extrovert, I like to talk to people around me. It makes me feel good and it is kind of refreshing for me. But due to this pandemic situation, we hardly interact with others face to face. I was kind of frustrated and I chose to blog as a medium to express my thoughts and refresh my mind. It turned out to be profitable for me. This could be the best alternative for someone who want to try something new without any investment. Of course, we need to invest our time and effort. Be your own boss.

Blogging is not a copy-paste thing. Start writing only if you are passionate about it. Keep it original as much as possible. There are different ways to create blogs. We can use blogger, WordPress or custom website.

Here are the steps to start blogging using blogger: 

1) Create a blogger using Gmail account ID as shown in the below screenshot:

2) Once you click on the blogger, it will ask us to enter the blog name and maintain the profile. 

3) Click on "New Post" and put the content of the blog:

4) Once the content is ready, click on publish button to publish the post:

5) Once it is published, go to google analytics website https://analytics.google.com/ to register the URL of the post that has been published.

6) Enter URL of the post in google search console:

7) Once you perform the search for the URL, it will say that "URL is not on Google". Click on "Request Indexing" button to make it appear in the google search:

8) It will take few hours to see your URL as a search result in google search.

9) Create a SEO profile to make sure that the blog is upto the mark to be indexed on the top of the google search page for the keyword that the user is looking for.

10) Create a Adsense account if you are willing to get some monetary benefits. Goto Earnings tab in the blogger and create adsense account.

Click on "Stats" button if you want to view the statistics of the views that you are getting for the post.

Few tips and suggestions:

1) Never try to click your own blog posts just to increase the number of views.

2) Never try click on the ads from your own blog posts just to increase the revenue once Adsense gets approved.

3) Use a user-friendly theme.

4) Use grammarly tool to correct grammatical mistakes.

5) Keep it simple and clean.

6) You may get disappointed, If you are expecting for quick financial growth from this.

7) Have patience and allow it to grow gradually.

Disclaimer: This post is purely based on my own experience of blogging. I did a lot of research work before starting my own blog. 

Let me know your blogging experience. For more information, comment in the comment box.

Happy Blogging!

Mallard to go? Dig of Pompeii fast-food place reveals tastes By FRANCES D'EMILIO Associated Press

 

Mallard to go? Dig of Pompeii fast-food place reveals tastes

• Reported By FRANCES D'EMILIO Associated Press and rebroadcast by Officialshalomshalom

An undated photo made available by the Pompeii Archeological park press office shows the thermopolium in the Pompeii archeological park, near Naples, Italy. A fast-food eatery discovered at Pompeii is now completely excavated, helping to reveal some favorite dishes of citizens of the ancient Roman city who liked to eat out. Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday, Dec. 26, 2020, in a statement that while some 80 such fast-foods have been found at Pompeii, it is the first time such an eatery — known as a thermopolium since it serve hot foods — had been entirely excavated.

• Luigi Spina

An undated photo made available by the Pompeii Archeological park press office shows the thermopolium in the Pompeii archeological park, near Naples, Italy. A fast-food eatery discovered discovered at Pompeii is now completely excavated, helping to reveal some favorite dishes of citizens of the ancient Roman city who liked to eat out. Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday, Dec. 26, 2020, in a statement that while some 80 such fast-foods have been found at Pompeii, it is the first time such an eatery — known as a thermopolium since it serve hot foods — had been entirely excavated.

• Luigi Spina

An undated photo made available by the Pompeii Archeological park press office shows the thermopolium in the Pompeii archeological park, near Naples, Italy. A fast-food eatery discovered at Pompeii is now completely excavated, helping to reveal some favorite dishes of citizens of the ancient Roman city who liked to eat out. Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday, Dec. 26, 2020, in a statement that while some 80 such fast-foods have been found at Pompeii, it is the first time such an eatery — known as a thermopolium since it serve hot foods — had been entirely excavated.

• Luigi Spina

An undated photo made available by the Pompeii Archeological park press office shows the thermopolium in the Pompeii archeological park, near Naples, Italy. A fast-food eatery discovered at Pompeii is now completely excavated, helping to reveal some favorite dishes of citizens of the ancient Roman city who liked to eat out. Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday, Dec. 26, 2020, in a statement that while some 80 such fast-foods have been found at Pompeii, it is the first time such an eatery — known as a thermopolium since it serve hot foods — had been entirely excavated.

• Luigi Spina

An undated photo made available by the Pompeii Archeological park press office shows the thermopolium in the Pompeii archeological park, near Naples, Italy. A fast-food eatery discovered at Pompeii is now completely excavated, helping to reveal some favorite dishes of citizens of the ancient Roman city who liked to eat out. Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday, Dec. 26, 2020, in a statement that while some 80 such fast-foods have been found at Pompeii, it is the first time such an eatery — known as a thermopolium since it serve hot foods — had been entirely excavated.

• Luigi Spina

An undated photo made available by the Pompeii Archeological park press office shows the thermopolium in the Pompeii archeological park, near Naples, Italy. A fast-food eatery discovered at Pompeii is now completely excavated, helping to reveal some favorite dishes of citizens of the ancient Roman city who liked to eat out. Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday, Dec. 26, 2020, in a statement that while some 80 such fast-foods have been found at Pompeii, it is the first time such an eatery — known as a thermopolium since it serve hot foods — had been entirely excavated.

• Luigi Spina

An undated photo made available by the Pompeii Archeological park press office shows fresco on the thermopolium in the Pompeii archeological park, near Naples, Italy. A fast-food eatery discovered at Pompeii is now completely excavated, helping to reveal some favorite dishes of citizens of the ancient Roman city who liked to eat out. Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday, Dec. 26, 2020, in a statement that while some 80 such fast-foods have been found at Pompeii, it is the first time such an eatery — known as a thermopolium since it serve hot foods — had been entirely excavated.

• Luigi Spina

The casts of what are believed to have been a rich man and his male slave fleeing the volcanic eruption of Vesuvius nearly 2,000 years ago, are seen in what was an elegant villa on the outskirts of the ancient Roman city of Pompeii destroyed by the eruption in 79 A.D., where they were discovered during recents excavations, Pompeii archaeological park officials said Saturday, Nov. 21, 2020.

• HOGP

An undated photo made available by the Pompeii Archeological park press office shows the thermopolium in the Pompeii archeological park, near Naples, Italy. A fast-food eatery discovered at Pompeii is now completely excavated, helping to reveal some favorite dishes of citizens of the ancient Roman city who liked to eat out. Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday, Dec. 26, 2020, in a statement that while some 80 such fast-foods have been found at Pompeii, it is the first time such an eatery — known as a thermopolium since it serve hot foods — had been entirely excavated.

• Luigi Spina

An undated photo made available by the Pompeii Archeological park press office shows the thermopolium in the Pompeii archeological park, near Naples, Italy. A fast-food eatery discovered at Pompeii is now completely excavated, helping to reveal some favorite dishes of citizens of the ancient Roman city who liked to eat out. Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday, Dec. 26, 2020, in a statement that while some 80 such fast-foods have been found at Pompeii, it is the first time such an eatery — known as a thermopolium since it serve hot foods — had been entirely excavated.

• Luigi Spina

ROME (AP) — A fast-food eatery at Pompeii has been excavated, helping to reveal dishes that were popular for the citizens of the ancient Roman city who were partial to eating out.

Pompeii Archaeological Park’s longtime chief, Massimo Osanna said Saturday that while some 80 such fast-foods have been found at Pompeii, it is the first time such a hot-food-drink eatery — known as a thermopolium — was completely unearthed.

A segment of the fast-food counter was partially dug up in 2019 during work to shore up Pompeii's oft-crumbling ruins. Since then, archaeologists kept digging, revealing a multi-sided-counter, with typical wide holes inserted into its top. The countertop held deep vessels for hot foods, not unlike soup containers nestled into modern-day salad bars.

Plant and animal specialists are still analyzing remains from the site, with its counter frescoed with a figure of an undersea nymph astride a horse. Images of two upside-down mallards and a rooster, whose plumage was painted with the typical vivid color known as Pompeiian red, also brightened the eatery and likely served to advertise the menu.

Another fresco depicted a dog on a leash, perhaps not unlike modern reminders to leash pets. Vulgar graffiti were inscribed on the painting's frame.

Valeria Amoretti, a Pompeii staff anthropologist, said “initial analyses confirm how the painted images represent, at least in part, the foods and beverages effectively sold inside.” Her statement noted that duck bone fragment was found in one of the containers, along with remains from goats, pigs, fish and snails. At the bottom of a wine container were traces of ground fava beans, which in ancient times were added to wine for flavor and to lighten its color, Amoretti said.

"We know what they were eating that day,” said Osanna, referring to the day of Pompeii’s destruction in 79 A.D. The food remains indicated “what’s popular with the common folk,” Osanna told Rai state TV, noting that street-food places weren’t frequented by the Roman elite.

One surprise find was the complete skeleton of a dog. The discovery intrigued the excavators, since it wasn't a “large, muscular dog like that painted on the counter but of an extremely small example" of an adult dog, whose height at shoulder level was 20-to-25 centimeters (8-to-10 inches), Amoretti said. It's rather rare, Amoretti said, to find remains from ancient times of such small dogs, discoveries that "attest to selective breeding in the Roman epoch to obtain this result.”

Also unearthed were a bronze ladle, nine amphorae, which were popular food containers in Roman times, a couple of flasks and a ceramic oil container.

Successful restaurateurs know that a good location can be crucial, and the operator of this ancient fast-food seemed to have found a good spot. Osanna noted that right outside the eatery was a small square with a fountain, with another thermopolium in the vicinity.

Pompeii was destroyed by the volcanic eruption of Mount Vesuvius, which is near present-day Naples. Much of the ancient city still lies unexcavated. The site is one of Italy's most popular tourist attractions.

Human remains were also discovered in the excavation of the eatery.

Those bones were apparently disturbed in the 17th century during clandestine excavations by thieves looking for valuables, Pompeii authorities said. Some of the bones belonged to a man, who, when the Vesuvius volcano erupted, appeared to have been lying on a bed or a cot, since nails and pieces of wood were found under his body, authorities said. Other human remains were found inside one of the counter's vessels, possibly placed there by those excavators centuries ago.

Copyright 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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10 Things Needed After Blog Post Publication On Blog

10 Things You Need to Do After You Publish Your Blog Post • Smart Blogger

By Iamshalomshalom

Can I ask you a question?

What do you do after you hit the “Publish” button?

If you started a blog and it isn’t getting any traction, you probably aren’t doing the right things.

Let’s be real. You can’t just post to social media a few times and move on to the next post. That’s not going to cut it.

You can’t spend all your time writing new posts and then neglect those posts once they’re published.

In fact, you should spend only 20% of your time writing, and 80% getting people to read what you wrote.

But how, you ask?

This post will tell you 10 things you need to do after publishing your post.

It contains an after-publish task list you can use to take your blog from barren wasteland to popular tourist attraction. Follow these recommendations, and you’ll stand to 10X your results from every blog post you publish!

Ready?

Great, then let’s start.

Blog Checklist: After You Click Publish, Do These 10 Things

Jumpstart Traffic with a Teaser EmailDeploy a Never-Ending Social Media CampaignPersuade Influencers to Spread the WordGo Hunting for Juicy BacklinksPerform a 10-Minute Internal Link AuditAnswer the Burning Questions on QuoraRepurpose Your PostTurn Your Post into a Facebook AdDig Deep Into the DataRemind Yourself to Refresh Regularly

1. Jumpstart Traffic with a Teaser Email

Your first order of business is to get some immediate traffic to the blog post. The most obvious way to do that is by promoting the post to your own email list.

Now, many people like to include the entire blog post in their emails, but you shouldn’t do that.

Why?

Because that doesn’t get you any traffic! When your subscribers get your full post in their inbox, they don’t need to visit your blog to get the content. Plus, it also makes them less likely to share, comment or read other posts on your blog.

Instead, use a brief “teaser email” that entices your subscribers to click through to your blog and share the post with their friends. This gets the ball rolling so that even people outside of your email list can find your post.

Here’s an example:

Without giving away too much, I linked to the blog post using power words in an enticing call-to-action. I’ve also included a P.S. that invites subscribers to share on social media, including an easy link to share the post on Twitter.

Bonus tip: I used ClickToTweet to create the link.

2. Deploy a Never-Ending Social Media Campaign

Average bloggers only share their posts on Twitter, Facebook, Growth Hackers, etc. once. Smart bloggers create “evergreen” social media campaigns.

An evergreen campaign is a series of social media updates that constantly recycle themselves. So instead of just sharing your post a few times and calling it a day, your post gets promoted over and over again, on autopilot.

You can set this up by using a tool called MeetEdgar. This tool allows you to create a library of social media updates and a queue that automatically fills itself using the updates in your library.

Here are some ideas for social media updates to add to your evergreen campaign:

Share the headline, or a variation of the headline for your postShare a quote or excerpt from your postShare an infographic or image from your postTag an influencer who you featured in the post

If you can’t afford the $49/month for MeetEdgar, then MissingLettr is a similar product (albeit with more limited features) for $27/month.

3. Persuade Influencers to Spread the Word

Reaching out to influencers is a great activity to focus on after publishing. One influencer sharing your post on social media can make the difference between a couple views versus several hundred, or even thousands!

So how do you find these influencers?

One way to find them is by using BuzzSumo. Just go to the Influencers tab, and search for the topic of your blog post. It will show you a list of the top influencers who share content related to that topic.

To see if they are a good influencer to approach, click on the “View Links Shared” button to the right of their name and description. This will show you a list of recent links they shared. Look at the URLs of the links to see whether they commonly share other people’s content.

I should note that Buzzsumo does cost $99/month. If you’re not already using it and that’s not something you can afford, use their 14-day free trial to search for several niche-related keywords and find as many influencers as you can. (Categorize them by topic so you know for which posts you should reach out to them.)

When your trial runs out, you can google your topic and find high-ranking blogs. Then, find the people behind them on social media and check whether they are good influencers to approach. It may take more time to find good influencers, but it gets the job done.

Once you’ve collected a solid list of influencers, let them know that you have a blog post that they might be interested to share with their audience on their blogging platforms. (You can either reach out to them via social media, or send them a cold email.)

To learn how to actually persuade influencers to share your post, check out Brian Dean’s guide on how to get influencers to promote your content for free.

4. Go Hunting for Juicy Backlinks

If you want to get as many eyeballs on your content as you can, you have to help it rise in Google’s ranks.

But you have to provide some hard evidence to show Google your post is worthy of their elusive page one — specifically, you’ll need to get backlinks from high-quality sources in your niche. This shows search engines that your post is also high-quality by association.

To find other blog owners who might want to link to you, do a series of Google searches on your topic. You are especially looking for list posts and resource posts that have lots of links to other blog posts like yours.

To find examples on your topic, Google phrases like:

“[your topic] tips”“[your topic] ways”“[your topic] resources”“[your topic] links”

Make a list of blogs that you want to reach out to and then find the contact info of the people in charge. Send them an email explaining that you enjoyed reading their post and that you wrote one on a related topic. Tell them you’d love to know what they think. Then, if you get a positive response, ask whether they’d consider adding the line to their post, if they think their audience would be interested.

Not everyone will say yes, but you should shoot for a 10% success rate or higher (i.e. you should get one backlink for every ten bloggers you ask.)

5. Perform a 10-Minute Internal Link Audit

Speaking of links, that’s something you should take care off on your own blog as well.

Interlinking your blog posts with each other makes them easier for Google to index, helps you rank in search engines, and it keeps readers browsing your blog!

So set 10 minutes aside to do an internal link audit. Take a look at other posts you’ve written and see if you can add any links to them that point to your newly published post.

Make a game of it, and see how many internal links you can add in just 10 minutes!

Just search for your topic, and see what questions come up.

Then, compose a thoughtful answer (like this one by Ryan Robinson), and link to your related blog post.

The key with Quora is to make your answers as helpful and informative as possible. Don’t just drop your link and run … it won’t work.

Quora uses a voting process to display the best answers at the top. Make sure that you are providing value first, and that your answer is worthy of being featured as the top answer!

7. Repurpose Your Post

Don’t forget that content can take on many different forms other than written blog posts. Repurposing your posts by leveraging different types of content is a very smart (and efficient) way to attract new audiences!

For example, you could record yourself reading your blog post, and turn the recording into a podcast episode. User Experience designer Paul Boag does this for each of his blog posts (and he also embeds the recording at the top of the blog post itself, for visitors who would rather listen than read).

But that’s just one idea. You could also …

Turn your post into a slide presentation and offer it as a webinar.Turn it into a video.Create a downloadable PDF version.Take multiple related posts and turn them into an ebook.

You have many options, so use them.

8. Turn Your Post into a Facebook Ad

Did you know that top blogs will actually turn their posts into Facebook ads to drive more traffic to them?

Well, Facebook ads aren’t just for large blogs with huge advertising budgets … you don’t need to spend more than a few bucks per day.

The beauty of Facebook ads is that you can target specific groups of people with them. For instance, you could show your ad to people who like other Facebook pages in your niche. Or you could target people who have an interest in specific topics.

The opportunity that Facebook presents to advertise your blog would be foolish to ignore. The fact is, there are over 1.9 billion monthly users on Facebook. So chances are, your target audience is there! Why not send them to your best content?

9. Dig Deep Into the Data

This activity is one of the most overlooked, but also one of the most important. If you don’t analyze your post’s performance, how will you ever know what’s working and what’s not?

Set up a Google Analytics account to see whether your promotion strategies are working.

Look at the data a week after your post to see how well it did immediately after publication.

Did it get as much traffic to your post as you were expecting?

How much of your existing traffic is from social vs. referrals (people linking to your post) vs. direct channels (your teaser email)?

For example, if you have lots of direct but no social traffic, that could mean that you’re doing a great job with your teaser email, but it underperformed in the social arena.

Then, make sure you check the post’s data periodically to see how it’s doing traffic-wise. (More on that in a second.)

To learn more about how to use Google Analytics, check out this crash course.

10. Remind Yourself to Refresh Regularly

Did you know that “freshness” is an important factor that Google takes into account when deciding whether or not to display your post in the search results?

You should update your best-performing blog posts with new information on a regular basis. Your posts will continue to provide the best content for your readers, and you boost your chances of keeping your rank in the search engines.

The problem is, this is a task that is easily neglected.

So after you click publish, set a reminder for yourself to go check on your post in a year and see whether it warrants refreshment. (I recommend creating a single event for a number of posts, so you don’t drive your future self crazy with weekly reminders.)

Make sure you set the event to repeat every year and set the notification to “email.”

Then, when you get a reminder, first check how your post is performing. If it barely gets traffic, it’s not worth your time to refresh. (Though, if you think the post is worth giving a second chance, you could try targeting a new keyword and/or republishing it under a new headline.)

If it is performing well, see if you can refresh your post by:

Adding new tips, examples or insights you’ve gained since publicationChecking the comments for questions you could address in the postRevising outdated informationChecking whether all the links still workChecking whether the resources or tools you recommend are still the bestRemoving or replacing methods you no longer supportAdding or updating images, screenshots, graphs, etc.

Once you’ve made the improvements to your post, mark it as updated. You can either add (Updated) to the end of your headline, or add a message at the top of your post.

Give Every Post the Best Chance You Can

If you think your work is over as soon as you click “publish,” it’s time to think again.

Because what you do once your post is live is even more important than what you do before. Taking your foot off the gas can mean that all the effort you spent writing your post goes to waste.

So instead of writing post after post, spend some time getting people to read the ones you’ve already written. Try some of the above tasks on your older posts, and keep them in mind for your next ones.

Stop neglecting your posts after you publish them and get them the attention they deserve

And before you know it, you’ll see your traffic soar and you start to make money from blogging.